I worked with Free Range Studios to redesign League of Conservation Voter's website from the ground up. The goal for the new site was to increase members who self-identify as a part of the LCV.
Process included: Site Audit with Google Analytics and qualitative, Competitive Analysis, card sorting.
I planned a workshop for major key players to clarify:
To encourage users to return to the site and interact with content relevant to their interests, I employed dynamic modules. The wireframe to the right helped clarify this idea to the client. Blog posts, events, or recent news could all be pulled in to give a fuller picture of the issue being researched.
Navigation and the architecture of the site was a core challenge. The wireframe below quickly expressed the "hover" interaction. Because LCV had a complicated set of issues and sub organizations, a secondary navigation was necessary to keep the content organized while alluding that the content is simple - only three primary actions.
A Free Range designer took my work to the finish line, as shown below. You can see the live site here.